They say that necessity is the mother of invention, and the great people at WubbaNub, couldn't agree more. On a family vacation, "Mompreneuer" Carla Schneider was desperate to soothe her newborn son, who would fuss whenever his pacifier went missing. In an aha moment, she took a hotel sewing kit and a plush toy and created what is now, 17 years later, an extremely successful invention called The WubbaNub.