AT CHEWBEADS, IT'S A FAMILY AFFAIR. THE IDEA BEGAN IN 2009 AFTER THEIR SON BENJAMIN WAS BORN. LIKE MOST BABIES, HE LOVED TO PUT EVERYTHING IN HIS MOUTH AND NECKLACES WERE A FAVORITE. LIKE MOST MOMS THE OWNER DIDN'T FEEL COMFORTABLE LETTING HIM CHEW ON THEM, WITH THE CONCERN THEY MIGHT BREAK OR HAVE UNWANTED CHEMICALS. AS A VETERAN OF THE FASHION INDUSTRY SHE HAD AN AMAZING COLLECTION OF NECKLACES AND BRACELETS AND WITH THOSE AS HER INSPIRATION SHE SET OUT TO CREATE SOFT, NON-TOXIC  JEWELRY THAT WAS COLORFUL, CHIC, AND ABOVE ALL ELSE SAFE. HENCE, CHEWBEADS!