Competence and Experience – these two elements have been the basis of the company since they originally started as a supplier to the plastic industry. Friedrich Schleich founded the company in 1935. The now famous Schleich figurines first came to life in the 1950's. At that time they started to concentrate on the development, production and marketing of comic figurines. And they are still popular and very well known: The Smurfs, Snoopy, The Justice League characters and many many more.